Customer Portfolio Management Essay Example | Topics and Well Written Essays - 2500 words

Customer Portfolio Management - Essay Example Customer preferences and customers’ attributes helps businesses to decide upon what products and services should be offered to the customer segment and how it should be marketed and priced so that it matches customers’ requirements and desires. This research paper would look into marketing concepts and theories, which helps businesses to build and maintain a customer portfolio. For this purpose, the researcher has gone through and understood various theories and research works to elaborate on the concept of customer portfolio management. Content of the Customer Portfolio The content of the customer portfolio enables managers to understand the business-to-business marketing strategies that can be utilized for assessing supplier-customer relationships. With this assessment, managers identify scarce resources of the organization and allocate them accordingly so that maximum profitability can be achieved (Sinha et al., 2002). The content of customer portfolios makes it easi er for managers to optimally compose customer relationships in order to determine, whether the company amongst members of the target market because of its customer relationship tactics or the competitive position of the organization (Ravenscraft, 1983). This is the reason, that customer portfolio management is considered as an integral part of an organization’s marketing functions. ... managing the line of products and brands, by aligning financial and budgetary resources with the resource allocation strategy and creating coordination between organizational teams to ensure implication of business, product and marketing strategy. The product portfolio management consists of taking care of a number of activities such as conducting market research to understand consumer dynamics, aligning key suppliers who will prove to be beneficial, determining marketing and distribution tactics and etc. On the other hand, customer portfolios makes it easier for managers to optimally compose customer relationships in order to determine, whether the company amongst members of the target market because of its customer relationship tactics or the competitive position of the organization. This is the reason, that customer portfolio management is considered as an integral part of an organization’s marketing functions (Sanchez, 2005). Strategic Accounting Management Strategic accou nting management is different from managing financial accounts of a business. Instead, these strategies are related with developing marketing systems that ensures that long-term relationships are maintained with strategic customers of the organization. These strategic customers might include organization’s suppliers of raw material and other vendors. Strategic accounting management is beneficial in a sense, that it helps the business to improve the quality of raw material used by maintaining healthy relationships with the suppliers and also reduces the cost of acquiring new strategic partners in the given marketplace. On the other hand, strategic accounting management also enables the organization to determine the specific needs of strategic customers and tailoring the products according to

Expansion by Foreign Direct Investment in European Countries Dissertation - 2

Expansion by Foreign Direct Investment in European Countries - Dissertation Example The establishing of the transition state and their re-entry into the international market saw a phenomenal drive for privatization which necessarily required capital investments together with business and management assistance each of which are specifically FDI oriented.   Moreover, these transition states not only provide a stable supply of low labor costs they are both geographically and politically close to Western Europe.   Certainly, these factors ought to be appealing to FDIs.   Even so, the international expansion of Europe by FDIs has not developed as expected.   With the expectation that a number of Central and Eastern Europe (CEE) countries will eventually become members of the European Union, several questions relative to the impacts of international expansion in Europe arise.   The first question is whether or not this prospect will contribute to European internationalization via FDI.   This paper investigates this question since Europe represents a unique conglomeration of developed and developing countries, an essential feature of the internationalization.   The main objective is to ensure that developing countries share in international capital flows.   Another relevant question for investigation is whether or not FDIs will introduce the skill and capital necessary for modernizing CEEs in Europe or will it encourage monopolies and rent-seeking practices.   If the FDI can be beneficial in terms of internationalization in Europe, what factors are essentially fueling its development and growth and what can European countries do to make the FDI more appealing? Ideally, the impact of internationalization by FDI in Europe should be the supply of cheap labor with a reciprocal infusion of capital for the funding of privatization and industrialization.   In this regard, Western European and other foreign companies would assist in the transitioning of these socialist states to open-market economies by not only providing investment capital, but by virtue of technology and management transfers.   This is the intended consequence of economic integration under the auspices of internationalization.   More importantly, this is the way forward if Europe intends to achieve its goal of becoming a global economy.

Adolf Hitler Essay Example for Free

Adolf Hitler Essay Adolf Hitler was a notorious dictator over Germany during World War II. Hitler was a unique but complex individual that was heavenly influenced by his upbringing. Hitler became the dictator over Germany during the years of 1933 to 1945. During his dictatorship, Hitler participated in the World War II and was the cause of the Holocaust. The Great Depression provided Hitler with an opportunity to rule. Once Hitler realized the opportunity to overtake Germany, he began to run for fuhrer. Hitler was elected fuherer over Germany in 1933 and began the rise of the Nazi party. When the year of 1935 came around, Hitler had complete power. He started by beginning the Nazi army and separating the Jews from everyone else. The Jews were sent to very brutal concentration camps where they were held hostage and faced with death. At this time the genocide was in full attack. The mass murder of the Holocaust lasted for approximately four brutal years and ended when the American troops invaded Germany and over powered Hitler. Adolf Hitler was born on April 20, 1889 in Braunau, Austria, a small town across the Inn river from Germany. (Hoffmanl). Hitler moved to Germany in 1893 and remained there until his death. As Hitler grew up he began to have many feuds within his household. Hitler mainly argued with his father, Alois Hitler. His father did not agree with his interest in art and German nationalism. His interest fueled his evil ways. During Hitlers earlier years as a child his younger brother, Edmund Hitler died. When Edmund died, the family had a falling out and resulted in many problems throughout the family. When Hitler grew up, he moved out of the house and had major money problems. When World War II broke out, Hitler Joined the army and was present in multiple battles. Adolf Hitler pointed out the Jews out of everyone in Germany. Hitler was very active in the German army and participated in World War l. World War I

Discovery And Invention Of Some Areas Of Knowledge

Discovery And Invention Of Some Areas Of Knowledge Discovery and invention are two separate edges to a discussion. It is complicated to show the interrelation between the two because they do not have the same meaning. It can be said that something that exists from past but not being uncovered is a discovery. But when something new is been created to meet certain requirements are known as an invention. Reflecting back on the question my focus is to discuss the claim that some areas of knowledge such as natural science, ethics and mathematics are discovered and others are invented. By working on this claim will give me an opportunity to attempt and try exploring the world from a different prospective. In order to demonstrate the vision which claims that some areas of knowledge are discovered and others are invented can be processed by showing relevant evidence. This can be acknowledged by focusing on different areas of knowledge and creating a bond between them. This can be shown by illustrating different examples from different areas of knowledge. I am aiming to look at this essay through the lens of natural science, ethics and mathematics knowing that this claim would be well supported in two of the three areas of knowledge. There is a probability that one might not come to a final conclusion in some one statements below. Natural Science, an area of knowledge that is more discovered then invented. With time there have been many discoveries and to sustain such phenomena there have been inventions. This can be illustrated with the discovery and invention of the periodic table. According to me being a Chemistry HL student have a strong claim that natural science is almost discovered but on the contrary one can state that in todays world its all about inventions making life faster. When looking at the formation of periodic table I think, all the elements existed always and still there are many elements that are existing but are not discovered yet. As a result the elements, compounds and the properties are all being discovered with experiments and tests. Although looking at the inventions, all the 2D and 3D models created using graphic programmers and other high technology are major inventions. To explain this situation it can be stated that. These inventions of models have made the understanding of the mo lecules easier and even thought they do not exist still this can be used as a beneficial visual technique. It is much easier to visual the concept in this it can be stated that sense perception comes in role. This is how ones understanding is impacted. However in the world of science there are always exceptions, somehow there are lines drawn when a certain existence cannot be classified as a discovery or invention. For example, a hypothesis can be said as phenomenon created by the human body according to the information they were aware of, it is an imagination and creativity from a scientists brain. But theories with no proof cannot directly be considered inventions or a discovery. But my personal view is that one should not attain a biased view, rather look at the theories existing as either a discovery or invention. I hold a balance view for the rules stating that with natural science it is not that easy to group this area of knowledge being either completely about discoveries or inventions. Also looking at gravity, for example gravitation was when Newton thought of what made the apple fall on the ground. The thoughts as that gravity existed since this world, therefore this could just be considered as an discovery of gravity and the invention here was conversely the formula stating F= m x g. this is said to be an inventions which was created though many other phenomenons being involved in the understanding of the concept. According to me natural science can be associated more with discovery compare to invention. With natural science on the other extreme we have the ethics as an area of knowledge. Ethics is unique in itself. This is because I believe that ethics can be considered both discovery as well as invention at the same moment. This depends on the justification of the person and how he or she looks forward to the actual scenario. Ethics is a way to justify whether something is considered to be right or wrong. In order to balance my judgment can be influenced by many factors such as religious belief, use of laws and being ethical by following standards of behavior existing in our society. Of writing down or codifying things that most people agree are principles of good behavior. This cannot be evaluated whether or not is ethics considered to be either invention or discovery. Like, natural sciences even in this the same phenomenon comes in place. As stated above, that ethics as well is discovered more than invented. This is because when assessed it is a way in which certain things are de signed to be done, to maintain some order in the world and have peace. Personally I consider that ethics are invented. This is because we people living in the community knowing the situations make decisions considering them right or wrong. For example, some ethical values are considered to be invented, for example business ethics, people created this in order to make the community well controlled and attain certain standards. I believe ethics and moral values are created my human. But there is a counter argument to this claim. This is because, there is some evidence that ethics exists within us. This is not any concept to be invented but this is an area of knowledge that one person discovers with their personal experience or because of their parents. It has been in our life since we are born. Looking into a situation as we are told that stealing is wrong and this was discovered by us as children, when our parents scolded us for the first time we did this. This made us be aware of th e consequences and ethical implications. Our parents play an important role making us understand the importance and ethical values. We are been taught since we are young. Ethics are being built within us tenaciously. Hence this makes it a discovery. This is because the values existed and differed in different cultures but were later achieved with time. Therefore to conclude ethics one can realize that like natural science there are some inventions made such as having various ethics to follow at different situations. Also I strongly believe that Ethics is more a discovery then invention but depending on the personal reflection. Lastly mathematics is an area of knowledge with many inventions to help support the discoveries made with all the theories and formulas. Final correlation is shown between natural science, ethics and mathematics. These are three different extremes in areas of knowledge. It has been debated for a long time whether or not math is discovered or invented and according to me I believe its both to a certain extent. It can exclaimed that mathematics is a discovery and all the formulas existed they were just needed to be discovered. Or it can be articulated as simple inventions by great mathematicians putting their soul into the argument. This is a question of reflects both sides of the spectrum. Because people can either believe that mathematical truth is pure discovery with time or invention with requirements and need. I believe some laws in moths are universal facts which remain the same forever. But even if maths is considered as pure discovery there are some areas which are invented. Fo r example, if we take at a look at complex numbers. They are divided into real numbers and imagery numbers. It is said that invents are made to make the discoveries easier and self explanatory. Therefore the mathematician invented a term called imagery numbers. For example, It is been said that the square roots of negative numbers was invented by Heron of Alexandria whereas there formulas of roots or third degree polynomials were discovered by Niccole Fontana Tartaglia (cite). Then was soon realized that real solutions did exist but as certain calculations it was required to manipulate square roots of negative numbers increasing their cause of invention leading to another discovery. This again has the same link as shown above. Even maths can be considered highly a discovery but to support the understanding they needed to invent some theories which made the understanding and the concepts much organized and better and to an extent more reliable. To conclude this is a wide topic with many different ideas this does not depend on how subject to knowledge are invented or discovered but the purpose behind this holds much more of an importance.

The Cloning of Human Beings :: Science Papers

The Cloning of Human Beings I examine five concerns held by the general population regarding human cloning and argue that they show either a misunderstanding about the process and/or result of cloning, or else ignorance about what we already do. Put differently, I argue that human cloning is not in principle more questionable than other current practices. However, I do have serious concerns about the uses to which the new technology will be put. I argue that the reasons currently proposed for human cloning are not persuasive. My position is that human cloning is not objectionable in principle, but practical application of the technology raises serious concerns. In my opinion, present circumstances do not seem to warrant it. As soon as Scottish scientists announced that they had successfully cloned a sheep from cells of another sheep, people began to be alarmed at the prospect of cloning human beings. Editorial after editorial warned that we'd be "playing God", that we'd be creating Frankenstein-like soul-less creatures, and that we'd be encouraging people's tendency towards egoism to reach its ultimate expression by enabling human beings to clone themselves. President Clinton banned all federal funding for research leading to the cloning of human beings and called for a voluntary moratorium on private research. Pope John Paul II denounced "dangerous experiments" that harm human dignity. I, too, have some concerns about cloning human beings; but I think that most of the fears people have are misplaced. As a philosopher who has worked on issues concerning personal identity and, more recently, medical ethics, I have a different perspective on the issue of human cloning from most commentators. Perhaps I can make a useful contribution to the discussion of this topic. I would, first, like to examine five concerns the general population seems to have about cloning human beings and argue that they show either a misunderstanding about the process and/or result of cloning, or else an ignorance of what it is that we already do. I shall argue that there is nothing in principle more questionable about the cloning of human beings than practices we currently engage in. However, I do have two serious concerns about how the new technology is likely to be used; and, since I am not convinced that that there are any really good reasons at the present time for cloning human beings, I too would vote against permitting it. I 1. It has been claimed that if we cloned human beings that we'd be "playing God.

Garlic: A Taste for Health :: Botany

Garlic: A Taste for Health Culinary garlic is one of the most medically studied herbs today. it has been cultivated since the Neolithic period around 10,000 BC. This bulb has flavored the food of hunters and nomads after the discovery of its intensively robust flavor. The summarians (2600 BC-2100 BC) were actively practicing the healing powers of garlic, and some believe the summarians to have introduced garlic to China, from where it later spread to Japan and Korea. However, some taxonomists believe garlic to be endemic to China. Records have indicated that the medicinal respect for garlic was not fully appreciated in regions of India, China, as well as in southern Europe. The summarians had been using garlic for some time before others caught on to its medicinal success. Many cultures have remedied various ailments with this potent herb. The Egyptians, documented on a papyrus dating back to 1500 BC, prescribed garlic for 22 diseases (1). And according to the 5th century Greek historian Herodotus, the Egyptians had carved an inscription into the great pyramid of King Khufu (Cheops) detailing the amount of garlic, onions, and radishes eaten by the slaves during the twenty-year building period. Egyptians slaves caused the first ever-recorded strike when a ration of garlic did not turn up on time (1). The slaves ate garlic to increase their stamina and to maintain their over-all health. Cloves of garlic have been found in the tomb of Tutankamen who ruled Egypt until 1338 BC. And the Egyptians were not the only ones to worship garlic. According to Theophrastus, ancient Greeks offered garlic on piles of stones at crossroads as a supper for Hecate, god of the underworld. The Bible has even mentioned the Israelites, delivered out of bondage by Moses, complaining of their food and wishing for the same things they had been eating while they were slaves: "Oh, that we had some of the delicious fish we enjoyed so much in Egypt, and the wonderful cucumbers and melons, leeks, onions, and garlic!" (Numbers 11:5, The Living Bible; 2). This pungent herb is also mentioned in the literature of other great kingdoms: Babylon, Medo-Persia, Greece, and Rome (2). Garlic can be found medically prescribed in ancient texts as far back as 1550 BC (1). Garlic was always an ingredient in potions thought to cure external and internal disease (1). The ancient Greeks and Romans used the herb from anything like repelling scorpions to curing bladder infections.

Forensic Anthropology Essay

Review Questions 1. What are epiphyseal fusions? What can they tell a forensic anthropologist? – Epiphyseal fusion is the fusion, and/or the closing of the ends of â€Å"growth plates†, or at places like the clavicle, iliac crest, and the long bones in our arms and legs. 2. What is ethnobotany? Why is this area helpful for forensic anthropologists? – Ethnobotany is the study of plant remains and pollens. I’d imagine that this would help determine time, and/or cause of death. 3. What is facial reconstruction? Why is it used? – Facial reconstruction involves using the cranium or skull, as well as any other aspects of the person that may be known, to create a representation of what the person may have looked like to help determine who the person was, and in some cases help determine the cause of death. 4. How do male and female bones tend to differ? – Male and female bones tend to differ mainly in size and shape, some of the more outstanding differences are the different shapes of parts of the skull, pelvis, and jaw. 5. How does a forensic scientist estimate the height of a victim? – A victim’s height is generally estimated using an equation designed to predict height. Once they have all of the long bones in the arms and legs, they are often able to create a more accurate estimation of the victim’s height. Critical Thinking Questions 1. Why is forensic anthropology an important part of forensic science? What does this area add to the investigation of crime? – Forensic anthropology is an important part of forensic science because without any knowledge of bones in forensic science, you wouldn’t really be able to learn very much information about any victims that had decomposed down to bone, or lost their flesh in any sort of way. 2. Imagine that you have been called to an area where bones have been found. What would you do at this spot to help you better understand what happened? – I would first make sure to check the entire area above, and below the surface of the ground. Make sure every last piece and fragment of bone or evidence was accounted for, had sketches and/or pictures of where they were before they had been disturbed, and then noted. Then I would examine the evidence along with the bones to see if I could possibly tell if the victim had any type of disease or sickness, or any other cause of death. Maybe even determine who the person was. 3. What are some of the differences between traditional facial reconstruction and computer facial reconstruction? What are the advantages and disadvantages of each? – Some of the differences between digital, and non-digital facial reconstruction are well, you’ll need a forensic anthropologist for both, an artist for one, and a computer with the correct programs installed, and the correct machines and comparison data for the other. 4. What is a scatter pattern? What can it tell a forensic anthropologist? – A scatter pattern in forensics refers to the way bones have been scattered from their original set place where they were when they were still attached to the victim’s skeleton. 5. How can the age of a body be estimated using bones? What are some of the different areas of the body that may give an indication of age? – A forensic anthropologist can get an estimate of a victim’s age by examining placement of teeth, Epiphyseal fusions, length of the longer bones in the legs and arms, and the degree of closure of sutures.